Important journalists of the calibre of Il Sole 24 Ore and Elle Decor took part in the trip to the Tenuta di Forci; also, leading members of the local press – the daily newspapers Il Tirreno and La Nazione – were invited. A tour was planned to visit the farmhouses, agricultural estates with a biodynamic approach, a clear example of turnkey properties, equipped with every service and immersed in the greenery of the beautiful hills of Lucca. The Verdura Resort trip was attended by important representatives of luxury and design magazines, such as Gentleman and Interni, who were welcomed by the staff of Rocco Forte Hotels, which manages the villas – on sale at Knight Frank – to guarantee absolute comfort: not just ‘ready-to-use’ properties, therefore, but real branded residences, like in a luxury hotel. Once back home, the journalists received all the material explaining the properties, complete with photos and videos.