On October 3, we joined the Tuscan winery Fèlsina for its first official presentation to the wine press, where we tasted its most identifiable wines, Fontalloro and Rancia, in three different vintages. The winery, which is already well-known in the wine scene, wanted to formally introduce itself to Milanese wine journalists through an informal lunch that would allow them to tell about the winery and its wines, with interlocutory moments and exchanges between the guests. ZedComm was responsible for organizing the press luncheon together with the winery, from the choice of location to the definition of the menu and wine pairing. It also handled all invitations, recalls to journalists and related follow-up after the event. The event was attended by twelve wine journalists, who were able to get acquainted with the reality of Fèlsina to tell about its activity and work as fully as possible. The event made it possible to create new relationships with some newspapers and strengthen ties with those already known.