THE FOURTH GENERATION TELLS ABOUT CAVAZZA REBRANDING
On November 28, we held a press lunch to present the new rebranding project of the Cavazza company.
BRIEF
The fourth generation of the family, made up of cousins Stefano, Mattia, Elisa and Andrea, decided to tell with a new visual identity and strong press office support the 100-year history of the Vicenza-based company, a pioneer in the two territories of Gambellara and Colli Berici
ACTIVITIES
Zed_Comm took care of the selection of the press to be invited in addition to all the work of inviting and recalling journalists. She then took care of the management of the event and the lunch timeline, liaising with the client to best manage all the key points to be told to the press.
OUTCOMES
The event was attended by leading local newspapers, as well as editors of national wine guides and Key opinion Leaders in the wine industry. Participants had the opportunity to learn about the history of the family and the major rebranding project underway, both in terms of the labels and the website. Very interesting insights came out of this translated into articles with great personality
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