A press trip to discover Tenuta Mazzolino
Samoter 2023: more than 40,000 professional from 91 countries
From Wednesday May 3rd to Sunday May 7th the 31st Samoter construction machinery exhibition held at Veronafiere attracted more than 40,000 specialist visitors over the five days of the event from 91 countries, with Germany, Spain and France in the first three places in terms of number of arrivals. There was also good attendance from Asia, Africa, North and South America.Business, innovation, internationalisation and training were the key topics at Samoter this year. The event brought together 536 exhibiting companies at the Verona Exhibition Centre, 115 international from 23 countries, with the return of major players in the sector such as CGT Caterpillar and Hitachi. The 31st Samoter had a strong focus on the implementation of new technologies in the construction world to help it become increasingly competitive and sustainable. Visitors therefore had the chance see the machinery of the future at work in the new dynamic exhibition area that made its début this year: Il Cantiere Digitale-The Digital Construction Site within the scope of the Samoter LAB project. In addition to business that included more than 500 b2b meetings set up by companies with more over 106 foreign top buyers from 36 countries selected by Veronafiere and ICE-Trade Agency, Samoter confirmed its status as a trade fair with great content, thanks to more than 80 training initiatives and educational activities organised with high-profile technical-scientific partners.
Gisada makes its debut at COSMOPROF 2023
From 16 to 20 March, the 54th edition of the world’s leading trade fair for the entire professional cosmetics and beauty industry, Cosmoprof WorldWide Bologna, was held in Bologna. The trade fair dedicated to the world of perfumery and cosmetics brings together the offerings of the world’s best brands. Gisada – the Swiss perfume brand born in Zurich in 2013 that is sold in Italy from September 2021 in all Douglas shops – made its debut in this setting. The Swiss beauty brand’s stand was indeed present in a special space within the Bologna fair, the Extraordinary Gallery, intended for luxury beauty companies and manufacturers of highly selected brands, attentive to the raw materials used and the packaging. The perfume company, with an elegant, modern stand, chose refined glass displays with all its 100% Made in Switzerland references inside and a large billboard of its latest product launch, Ambassador Intense, with an exceptional Italian testimonial, Michele Morrone. In this setting, the company presented its fragrances: from the Ambassador line launched in 2019 to the latest two new products, the Ambassadora fragrance launched in 2021 and the new entry for 2022, Ambassador Intense, an even more intense and lively reinterpretation of Ambassador Men. In addition to the 4 Ambassador references already distributed in Italy at Douglas stores, Gisada has exclusively presented its ‘Luxury Collection’ line composed of 5 fragrances: Gisada Imperial, Gisada Iris, Gisada Oud, Gisada Rose and Gisada Royal. The packaging is even more refined and precious, as are the selected ingredients that give life to extremely high-quality fragrances that leave a very pleasant trail.
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