8 February 2024

MIDO an observant look at the world of eyewear  

MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan’s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. Image98 celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. Blackfin, in addition to presenting the new collections, hosted an exclusive event for the press and best clients at the iconic Terrazza Martini, in the heart of Milan. The party was in collaboration with Barberini, a global reference for mineral glass lenses. MEI took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At Lightbird, the spotlight was on Light_JOY Collection, where the balance between shapes and colors winks at new generations. NIRVAN JAWAN established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO’s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand INVITE, who just celebrated its tenth anniversary, brought their new brand designed for gen Z, Ekkiu Eyewear. Look presented the ICONS collection: ten optical models with a contemporary style that represent the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!
9 October 2023

Cleto Munari’s eyewear collection premiered at Mondelliani shop

On 21 September at Mondelliani in Via dei Prefetti 11 in Rome, the international preview presentation of Cleto Munari’s eyewear collection took place at the presence of the artist. Passionate about eyewear, design accessories and art since 1961, the ‘Mondelliani’ have distinguished themselves over the years for their scrupulous and futuristic research work by travelling around the world to find the most extraordinary models, becoming a point of reference for innovative and unconventional designs.In his 50 years of artistic production, Cleto Munari once again chooses to express his creativity in a different sphere, creating a collection of signature objects poised between art and design. Concave and convex, empty and full. Each shape is a stratification of Cleto Munari’s artistic and intellectual experiences. The collection consists of 13 models. Colour is an indispensable part of the compositional game: it cleverly reveals the playful aspect of the collection. “Colour is much more than a ‘verb’ for me: it is essence like form,” Cleto Munari declares.

19 June 2023

Gisada starring at Pitti Immagine Uomo 2023

From 13 to 16 June, Pitti Immagine Uomo, the 104th edition of the most important international men’s fashion and lifestyle event, was held in Florence. Gisada, the Swiss perfume brand founded in 2013, decided to participate in collaboration with the magazine MANINTOWN – a platform that explores the world of men and their passions -. Participation in Pitti Immagine Uomo was an opportunity for Gisada to let visitors discover the magical world of the 100% Made in Switzerland men’s fragrances from the ‘Ambassador’ line – Ambassador Men and Ambassador Intense, the Swiss perfume brand’s latest launch. During the event, numerous tourists and journalists came to test the fragrances, even receiving samples signed Gisada. A special feature of its men’s perfumes is the high percentage of perfume oil essence within the fragrances compared to its competitors, which makes the scents even more intense and precious. Moreover, 99% of the ingredients come from Switzerland to guarantee the exclusive origin and provenance of its products, resulting in exclusive essences that reveal fascinating compositions. Gisada left a pleasant lingering scent at Pitti. The packaging of the bottles also has an elegant and sophisticated design. During the event, numerous tourists and journalists stopped by to test the perfumes, even receiving samples signed Gisada. Because fashion is not the only thing a man lives by!

8 May 2023

 Aquarel is presented The New Collection designed by Patricia Urquiola for Budri

Budri – on the occasion of the Milan Design Week 2023 – presented at its showroom in Foro Bonaparte 60 the new Aquarel collection, designed by Patricia Urquiola, that comes from an unusual symbiosis between the Classic Roman Travertine and the Iranian White Onyx. An outstanding combination between a material widely used in architecture for its strength and durability and the delicacy of White Onyx, interpreted in this collection in watercolor shades. 

The chromatic nuances in pastel tones contrast with the porosity and apparent roughness of Travertine, in a harmonious coexistence of colors and shapes of artistic allure. The skillful combination of colors with warm tones that fade into cold tones becomes a large painter’s canvas characterized by the uniqueness of each brushstroke.

The collection consists of two Dining Tables of different sizes, a Low Table, a Paravent, a Wall Cladding, as well as the majestic Aquarel Artwork and  accessories that enrich the tables.