7 March 2024

Great success for “mareMMMa, la Natura del vino”

The fifth edition of the event “mareMMa, la Natura del vino” (the nature of wine) was held on Monday, March 4, which welcomed more than 1,400 visitors among professionals and enthusiasts in the central hall of the Granaio Lorenese di Spergolaia in Alberese town, Tuscany. The event, with an incredible selection of the references of all the DOC and DOCG wines of the Tuscan Maremma – Maremma Toscana, Montecucco and Morellino di Scansano – and strongly desired by the respective Consorzi di Tutela, is confirmed to be a well-established appointment for the public to find an extraordinary, vast and varied selection of labels. This year 117 wineries took part in the event, with more than 550 wines.
4 March 2024

London Loves Eyewear

London Loves Eyewear. The 10th edition of 100% Optical, the UK’s leading trade fair for the eyewear industry, took place at the Excel exhibition space in London from February 24 to 26. Over 11,000 British and international visitors met with more than 250 exhibitors from various sectors, including frames, instrumentation, lenses, and contact lenses. ZedComm’s team supported communication activities and organized meetings with the trade press for participating clients, including Blackfin, Nirvan Javan, OTTIMI-Ottica Made in Italy, and Safilens. No changes were made to the original content. The exhibition was well-received by exhibitors, who appreciated the relaxed atmosphere and reported positive feedback. It really has to be said: London Loves Eeyewear.

4 March 2024

A trip to the Slow Wine Fair

A trip to the Slow Wine Fair. The Slow Wine Fair took place in Bologna, a city known for its medieval style and passion for food and wine. The event, which is dedicated to ‘good, clean and fair’ wine, just concluded its third edition near the two towers. The wine presented at the fair is free of any chemical or artificial additives, allowing it to rediscover its roots. Enthusiasts, professionals, and over 200 national and international buyers had the opportunity to meet excellent wines from all over Italy and the world on Sunday. Zedcomm’s team assisted its clients throughout the three-day fair. The following exhibitors were present in strict alphabetical order: Consorzio Vini Abruzzo, Demeter, Domenico Clerico, Elemento Indigeno, Fonzone, Pra, Tenuta Mazzolino, Vistorta. The event spanned three intense days of tastings and walking from one stand to the next to discover a world of increasingly sustainable and high-quality wines. The fair also included open dialogue with attending press. The 2024 edition of the fair featured around 1,000 wineries, over 300 more than in 2023, from all Italian regions and 27 countries around the world. Over 170 international exhibitors were present, including those from Japan, Australia, South Africa, Sweden, and Mexico. The fourth edition of Slow Wine Fair will take place from 23 to 25 February 2025 at Bologna Fiere.

4 March 2024

Cavazza, before being winemakers we are farmers

Cavazza, before being winemakers we are farmers. This is where you can find the essence of the Montebello Vicentino winery: in the heart of the Berici hills, in this little-known territory but intimately dedicated to the god Bacchus. This is where the fourth generation of the Cavazza family told their story, at a lunch organized for the press, in the shadow of the Madonnina. To accompany their wines and their authentic and truthful storytelling, they have chosen Il Nuovo Macello (which translates to “The New Slaughterhouse”), a gourmet location off the radar of the Milanese culinary snobs, but in the empyrean of those places devoted to the Milanese culinary tradition – where the true adepts of good food can feel at home. Doing the honors were Stefano and Mattia Cavazza, the former representing the commercial soul and the latter the oenological soul of the winery, who equally shared the stage. Stefano told the history of the winery, from their ancestors to today, in an emotional journey from the arrival in Gambellara to the sale of their horse to buy the first preparatory machinery for viticulture; Mattia illustrated the wines during the tastings: from the Durello that welcomed the guests, an excellent drinkable bubble, then the Bocara – pure Garganega, free expression of the volcanic hills of the Gambellara DOC -, to the Corallo 2020 which excellently accompanied a Milanese risotto with sweetbreads. Meanwhile, the Cicogna Merlot was paired with the half Milanese cutlet. To close the show, a pastry classic: a “sbrisolona” cake in a perfect match with the Recioto Capitel 2020, from grapes dried in “picai”, braids of bunches hung for a week. Calories per glass? Better not to ask if you are on a diet. A tasty opportunity – beyond the perfectly constructed menu paired with the wines of the Vicenza winery – to also present the Brand Book, a tangible summary of the rebranding work implemented with the support of Marco Corona, the agency’s creative mind EY STUDIO. A relaunch project that starts from the image of the winery, but which “has positive repercussions beyond the property gate and on the entire territory”. The restyling was studied starting from the old family coat of arms: from there, began the journey towards contemporaneity. After the Milanese debut, they re waiting to meet the press again first at Prowein and then at Vinitaly, always with the aim of communicating their thinking: Cavazza, before being winemakers we are farmers.