22 June 2023

Castellina in Chianti Winegrowers’ Association tells its story in Florence 

Castellina in Chianti Winegrowers’ Association has chosen Florence for the final event of the tour that, after Rome and Milan, made a stop in the Tuscan County Seat to tell the story of this splendid Chianti Classico territory through the words of Armando Castagno, writer and great wine professional, who collected the interviews of 37 producers in the book “Castellina in Chianti – territorio, vino, persone” presented on Monday 19 June at the Astra cinema in Florence. Interviewed by Luciano Ferraro, deputy editor of the Corriere della Sera and wine expert journalist, Castagno recounted anecdotes, behind-the-scenes stories, passions and curiosities that emerged during the interviews with the producers, revealing the most human and authentic side of those whose work has succeeded in making the wines of this Chianti Classico area so extraordinarily suited to quality wine-growing great. After the presentation, 37 producers from Castellina in Chianti served their Chianti Classico wines for tasting to the journalists and trade operators who attended the event.
15 December 2022

Press lunch Fonzone at Filia Verona

After Milan and Rome, the Fonzone winery made a stop in Verona to present its new reserves to the trade press. The tasting and discussion was held at the Filia Restaurant, an absolute novelty on the gastronomic scene in Verona, where Michael Silhavi conquered everyone with the combinations between his creative cuisine and the wines of this dynamic Irpinia company.

Born in 2005 on the impetus and intuition of Lorenzo Fonzone Caccese, a former surgeon who took up viticulture, and his family in the DOCG Taurasi area, the Fonzone family’s ambition has always been to make the native vines of Irpinia express themselves at their best: Falanghina, Fiano, Greco and Aglianico. The range presented by the Fonzones during the press lunch unleashed great finesse and versatility, captivating guests with its clean aromas and flavors accompanied by a freshness and a drinkability of great pleasure and depth. A result of research and great work in the vineyard and in the cellar conducted in collaboration with the oenologist Luca D’Attoma.

22 November 2022

Divinea Wine Tech Symposium 2022

The third edition of the Divinea Wine Tech Symposium 2022 took place in Milan.

Digital innovation, consumer sales and the world of wine were the key themes of the Wine Tech Symposium, the annual event promoted by the technology company Divinea which, this year was held, for the first time in Milan, reinforcing its identity as a hub reflection on technology and innovation and discussion on issues related to the world of wine and its protagonists. A third edition that confirms the growing trend and that comes one step further than the previous edition. At the center of the discussion was the theme “Connecting The Dots – A Digital Ecosystem to Know, Communicate and Engage Wine Lovers and Visitors”. Zed_comm – as well as taking care of the invitations part for the press – was the protagonist of the first all-female talk, moderated by Cecilia Zanasi, founder of ZedComm, focused on building a lasting relationship with its customers in dialogue with important wine entrepreneurs. In the panel of interviewees two women of wine for whom Zed_Comm follows the communication and the press office: Chiara Lungarotti of Cantine Lungarotti and Sabrina Tedeschi of Soc. Agricola F.lli Tedeschi. To complete the speeches, Chiara Soldati (Cavaliere del Lavoro) of the La Scolca winery and Marzia Varvaglione of Cantina Varvaglione.

10 November 2022

Wine2Wine 2002: ZedComm stars in Wine Communication

In November 2022 Zed-comm made its debut at Wine2Wine in Verona, with a successful case history narrated in the session: “Italian wine people: Meet the Agencies”.

Cecilia Zanasi, founder of Zed_Comm, has been selected as speaker at wine2wine Business Forum 2022, which took place on 7 and 8 November with wine communication as its focus.

wine2wine is an international wine business forum held in Verona, at the PalaExpo of Veronafiere, every year since 2014. The event is a benchmark for both producers and a wide variety of wine professionals eager to develop and grow their business worldwide.

Zed_Comm brought its 20 years’ experience in the world of public relations and events to the stage, providing ideas for all those working in the wine industry who took part in the event to reflect on the objectives and evolution of different communication systems and their effectiveness. The presentation of a successful case history – ‘the growth of the Denomination and of the Consorzio Tutela Vini della Maremma Toscana through communication’ – and its analysis in front of the audience was the means by which the themes proposed in this edition of the forum, where all the most important stakeholders in the sector met, could be explored in greater depth.