8 February 2024

MIDO an observant look at the world of eyewear  

MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan’s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. Image98 celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. Blackfin, in addition to presenting the new collections, hosted an exclusive event for the press and best clients at the iconic Terrazza Martini, in the heart of Milan. The party was in collaboration with Barberini, a global reference for mineral glass lenses. MEI took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At Lightbird, the spotlight was on Light_JOY Collection, where the balance between shapes and colors winks at new generations. NIRVAN JAWAN established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO’s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand INVITE, who just celebrated its tenth anniversary, brought their new brand designed for gen Z, Ekkiu Eyewear. Look presented the ICONS collection: ten optical models with a contemporary style that represent the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!
1 February 2024

The history of Fèlsina rediscovered by the Tuscans

On 25 January, we accompanied a group of selected Tuscan journalists and tasters to rediscover the reality of Fèlsina, an iconic Chianti winery and borderland between Chianti Classico and the Crete Senesi.  With Giovanni Poggiali, owner of the winery, agronomist Alessandro Chellini and collaborators Marco Barbi and Chiara Leonini, we took part in a short tour of the Fèlsina vineyards. Located in a profoundly heterogeneous territory, they are capable of producing wines that have written the history of the company, such as Rancia, Fontalloro and Colonia. After a visit to the historic cellar and the vinsantaia, the three labels were then the subject of the tasting, a brief vertical tasting of the 2009 and 2019 vintages, to arrive at the final treat, a small off-program with the Fontalloro 1999, from the winery’s private reserve. The appointment with the Tuscan press was the occasion for an informal and in-depth meeting of Fèlsina, which today has Giovanni Poggiali at its helm and pursues the constant search for authenticity in the vineyard and in the cellar, between nature and technique. The leitmotif of the meeting was Sangiovese, in purity in the three wines: the company was among the first to choose to vinify this symbolic Tuscan vine in purity, to investigate all the nuances it is capable of taking on in this territory.

29 January 2024

The life of Amarone in the new Tedeschi Archive

The debut of the Tedeschi wine archive was recently launched at the winery. The organoleptic legacy is now open to collectors, those working in the haute cuisine sector, and wine lovers.  The newly debuted Tedeschi wine archive was opened in a hall that can be accessed by descending a large helical staircase from the entrance floor. This “library” of labels produced across the years tells the story of the enological evolution of Valpolicella and the longevity of the Amarone wine. The hall is a true treasure for collectors from all over the world, a tool to hone the knowledge of specialized workers, and an opportunity for those working in haute cuisine to take the next step in the creation of their wine lists. Within this hall, one can discover the countless faces of the “Tedeschi style” and the effect of time, which is still being explored, on the most iconic wine of Valpolicella.  The archive holds approximately 6,800 bottles of a total of approximately 27,000 bottles of older vintage wines. In addition to tastings, vintage wines from the 2000s are available for sale. Earlier vintages, which are scarcer in quantity, are destined for exclusive vertical tastings.

15 January 2024

Eyewear “shines” in Munich!

Eyewear “shines” in Munich! Part of our eyewear team has just returned from OPTI 2024, the first international trade fair of the year dedicated to the optics, ophthalmology, machinery and lens industry. From January 12 to 14 inside the four halls of the Munich Messe among the 390 exhibitors were our customers such as Blackfin, INVU, Lightbird, Look, MEI System, Nirvan Javan, Safilens, OTTIMI, TPI. The German trade fair is always an important opportunity to present the new products and previews of the year to the Italian and international trade press and to discover the trends proposed by new brands mainly from Northern Europe. For our companies, Germany continues to be an important reference market: according to the latest ANFAO data, it represents the third global market worth about 200 million euros and with a growth trend for prescription frames and sunglasses of 12 percent compared to last year. Next appointment for our full team: MIDO in the halls of Rho Fiera Milano from February 3 to 5, 2024