From 2 to 5 April, Verona hosted the 55th edition of the International Wine and Spirits Exhibition. The Exhibition – after years of being cancelled and alternative versions due to restrictions during and after Covid – made a successful comeback, confirming itself as an increasingly business-oriented event among operators in the sector.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press. – Events, Masterclasses, Vertical  Tasting took the agency’s interlocutors on a sensory journey through Italy and its wines: from Domenico Clerico’s Piedmont to Zisola’s Sicily, from Tenuta Mazzolino’s Oltrepò Pavese to Fonzone’s Campania, passing through Moser’s Trentino and Pra and Tedeschi’s Veneto; from Tuscany’s Consorzio Tutela Vini della Maremma Toscana and Monteverro to Abruzzo’s Consorzio Tutela Vini d’Abruzzo, from Lungarotti’s Umbria to Demeter’s biodynamic world. A challenging and meaningful communication experience that allows the agency to strengthen relations with the press present and to intercept new trends in the field, an event based on teamwork, made up of shared agendas, but above all of empathy, collaboration, smiles and pedometers went haywire!