22 November 2022

Divinea Wine Tech Symposium 2022

The third edition of the Divinea Wine Tech Symposium 2022 took place in Milan.

Digital innovation, consumer sales and the world of wine were the key themes of the Wine Tech Symposium, the annual event promoted by the technology company Divinea which, this year was held, for the first time in Milan, reinforcing its identity as a hub reflection on technology and innovation and discussion on issues related to the world of wine and its protagonists. A third edition that confirms the growing trend and that comes one step further than the previous edition. At the center of the discussion was the theme “Connecting The Dots – A Digital Ecosystem to Know, Communicate and Engage Wine Lovers and Visitors”. Zed_comm – as well as taking care of the invitations part for the press – was the protagonist of the first all-female talk, moderated by Cecilia Zanasi, founder of ZedComm, focused on building a lasting relationship with its customers in dialogue with important wine entrepreneurs. In the panel of interviewees two women of wine for whom Zed_Comm follows the communication and the press office: Chiara Lungarotti of Cantine Lungarotti and Sabrina Tedeschi of Soc. Agricola F.lli Tedeschi. To complete the speeches, Chiara Soldati (Cavaliere del Lavoro) of the La Scolca winery and Marzia Varvaglione of Cantina Varvaglione.

10 November 2022

Wine2Wine 2002: ZedComm stars in Wine Communication

In November 2022 Zed-comm made its debut at Wine2Wine in Verona, with a successful case history narrated in the session: “Italian wine people: Meet the Agencies”.

Cecilia Zanasi, founder of Zed_Comm, has been selected as speaker at wine2wine Business Forum 2022, which took place on 7 and 8 November with wine communication as its focus.

wine2wine is an international wine business forum held in Verona, at the PalaExpo of Veronafiere, every year since 2014. The event is a benchmark for both producers and a wide variety of wine professionals eager to develop and grow their business worldwide.

Zed_Comm brought its 20 years’ experience in the world of public relations and events to the stage, providing ideas for all those working in the wine industry who took part in the event to reflect on the objectives and evolution of different communication systems and their effectiveness. The presentation of a successful case history – ‘the growth of the Denomination and of the Consorzio Tutela Vini della Maremma Toscana through communication’ – and its analysis in front of the audience was the means by which the themes proposed in this edition of the forum, where all the most important stakeholders in the sector met, could be explored in greater depth.

9 November 2022

Merano Wine Festival 2022

The 31st edition of the Merano Wine Festival entitled “Breath and Cry of the Earth” took place from 4 to 8 November. A packed program of masterclasses and walk around tastings in which the press and trade operators were able to taste the award-winning wines of WineHunter Helmuth Köcher, who for decades has been staging one of the world’s best and most popular food and wine events, in the heart fo the Alps. Merano is the ideal location for a festival with an international flavor and the headquarters of the Kurhaus, an authentic Art Nouveau symbol of the Tyrolean city, is the treasure chest where, on an annual basis, rigorously selected producers present their best labels. The last edition saw the participation of 1,500 visitors per day and many awards of excellence that returned a complete picture of the Italian food and wine scene. More than 450 wineries, 200 artisans of taste and 15 chefs took part in the event.

Among the names of the national wine panorama present, as every year, were also many wineries followed by our Agency which have allowed us to tell journalists many news from all over Italy: Alois Lageder (Alto Adige), Castello di Fonterutoli (Chianti Classico), Domenico Clerico (Piedmont), Fonzone (Campania), Lungarotti (Umbria), Monteverro (Tuscany), Venturini Baldini (Emilia Romagna) and the oenologist Luca D’Attoma with his numerous collaborations. A full immersion between labels, territories, and people while waiting for the next edition of the Festival.

30 June 2022

Press tour Venturini Baldini, discovering Villa Manodori

The Tenuta di Quattro Castella, in the heart of Reggio Emilia province, presented as an absolute preview the restored Villa Manodori.

Zedcomm has organized an exclusive incoming press for the exclusive Villa Manodori, which has just been restored. A mini-press Journey to know the details of the restoration, the philosophy of the winery, to experience the hospitality first-hand and meet the owner Julia Prestia – who has been at the helm of the winery since 2015, with a holistic project to enhance the territory, its wines and its typical products. A select group of journalists had the opportunity to stay for one night in one of the six suites of the Villa, a mix of ancient and modern, clean and minimalist lines and personal touches. The whole renovation project was curated by Julia with the support of DCEF Studio, in the figure of arch. Elisabetta Fulcheri. The renovation of the historical parts was followed by the doctor. Isabella Cervetti. Dinner was served in the inside restaurant Taglierè in Limonaia, with the dishes of Chef Mario Comitale, a contemporary reinterpretation of the local culinary tradition.