7 August 2020

Distances shortened with Digital Wine Tasting: alternative tools to take into consideration

July ended with a fantastic digital tasting dedicated to the Alois Lageder Comete wines. It was an ambitious project that took the famous Alto Adige company’s concept of experimentation to the extreme. A group of journalists had the chance to taste three of the new Cometes, which were fresh on the market these past few months, and were able to talk with Alois Clemens Lageder who was speaking about the project. Over the last few months in particular, we were able to maintain high the national and international trade press’s interest in “our” Companies’ new harvests and projects. A big thanks goes to the journalists and influencers who dedicated some of their time to us during lockdown, as well as the Companies, who managed to find time in their busy diaries in the vineyard and wineries to cooperate. They were all open to this new tasting formula aimed at breaking through the barriers of lockdown!

It was an opportunity to go forward and make up for the lack of events, trade shows and Winery visits and has turned out to be a new instrument we believe can be used in the future due to its practicality and because it worked so well. But we can’t wait to see everyone again in real life to discover the history, passion and projects that are behind every producer.

4 August 2020

Zed_Comm is partner of Milano Wine Week

Zed_Comm is partner for the third edition of Milano Wine Week, the first international event of the year dedicated to the world of wine, taking place in Milan from 3 to 11 October 2020. Our agency will be promoting the event in the international press and managing press office and media relation activities aimed at involving journalists and publications in the food&wine and lifestyle sectors. The third edition of Milano Wine Week will see the participation of the best wineries and stakeholders in the world of wine through innovative digital formats and face-to-face appointments. One of the main new initiatives for MWW2020 is Digital Tasting – which will take place simultaneously at Palazzo Bovara, the Milan headquarters, and various locations in ten cities worldwide: Munich, London, New York, San Francisco, Miami, Toronto, Moscow, Shanghai, Beijing and Hong Kong.

19 March 2020

Marchesi Mazzei chooses Zed_Comm for his press office activities and pr in Italy and abroad

Marchesi Mazzei – representative dynasty in the world of wine – has chosen Zed_Comm as partner for its communication, press office and public relations activities for the Italian market, extending the activity also to some foreign markets. The focus of the communication project will be Castello di Fonterutoli, one of the most important realities of Chianti Classico and Tuscany, and Tenuta Zisola, an ambitious wine project started in 2003 in South-Eastern Sicily. The excellence of the Castello di Fonterutoli wines is renowned worldwide and represents one of the reference points for the Chianti Classico denomination. The communication plan will also include the B&B Castello di Fonterutoli – which, with its 15 rooms inspired by the colors of Chianti, allows you to spend a holiday in a small village full of charm and out of time – and the Osteria di Fonterutoli – where the olive trees and vineyards are the backdrop of an authentic and unforgettable gourmet experience -. Tenuta Zisola is instead located a few steps away from Noto in Sicily, a land rich in history, culture and charm and home of the Nero d’Avola grape variety. Mazzei have identified unexpressed potential here and have started a new wine project: 50 hectares of property that extend around the 3 beams of the estate, the main of which enjoys a wonderful view of Noto and the surrounding “gardens” cultivated with vineyards , with citrus, olive and almond trees.

30 January 2020

Venturini Baldini chooses Zed_Comm for press office activities and PR in ITALY and abroad

The historic estate, in the heart of the lands of Quattro Castella, in the province of Reggio Emilia, which hosts in addition to the winery, a newly renovated relais, a villa from 1670 and an 18th century vinegar factory – has chosen Zed_Comm as partner for its activities of communication, press office and public relations for the Italian and foreign market with focus on some countries. The agency will communicate corporate news, product launches and participation in leading events in the wine, hospitality and food sector to local and national media. The estate – founded in 1976 by Carlo Venturini and Beatrice Baldini whose names it still bears – in 2016 was acquired by Julia and Giuseppe Prestia who started a relaunch project. Today the winery offers fifteen labels divided into four groups: Classic Method Sparkling Wines, Charmant Sparkling Wines, Sparkling Wines and historic wine varieties.