The fourth Wine Tech Symposium, the annual event promoted by the tech company Divinea, took place the last 10th of November, at Le Village by CA in Milan. The focus of the 2023 edition? Artificial intelligence and sustainability. Wine tourism has proven to be more and more intentional, transforming itself with effective strategies to increase the turnover and, above all, the margins of wineries, thanks to new and innovative tools: those were just some of the takeaways from the Symposium’s meaningful interventions. A moment for reflection, that saw important voices of the world of wine, wineries and of the tech world come together, coordinated by the journalist Giambattista Marchetto, who hosted the event. During the afternoon, there was also an interactive workshop on Wine Suite, reserved for Divinea customers and Wine Suite users.

Press office work in the modern world is not just limited to relationships with newspapers and journalists, another huge and fundamental area of this work is digital PR and Influencer Marketing. In our network of contacts, for each of the sectors we handle at the agency, there are also influencers, content creators and talent management agencies, as well as Magazines and Blogs. We recently engaged two digital campaigns completely organically to increase the visibility of our fashion and beauty clients. In the first case, with Savoni a newly established jewellery brand, which needed qualitative work involving creators with a structured community. Lastly, with Gisada, a fragrance brand already known to the public, we carried out an activity based on brand awareness to reach the widest possible target and consolidate the product also on social media