Press office work in the modern world is not just limited to relationships with newspapers and journalists, another huge and fundamental area of this work is digital PR and Influencer Marketing. In our network of contacts, for each of the sectors we handle at the agency, there are also influencers, content creators and talent management agencies, as well as Magazines and Blogs. We recently engaged two digital campaigns completely organically to increase the visibility of our fashion and beauty clients. In the first case, with Savoni a newly established jewellery brand, which needed qualitative work involving creators with a structured community. Lastly, with Gisada, a fragrance brand already known to the public, we carried out an activity based on brand awareness to reach the widest possible target and consolidate the product also on social media