From 13 to 16 June, Pitti Immagine Uomo, the 104th edition of the most important international men’s fashion and lifestyle event, was held in Florence. Gisada, the Swiss perfume brand founded in 2013, decided to participate in collaboration with the magazine MANINTOWN – a platform that explores the world of men and their passions -. Participation in Pitti Immagine Uomo was an opportunity for Gisada to let visitors discover the magical world of the 100% Made in Switzerland men’s fragrances from the ‘Ambassador’ line – Ambassador Men and Ambassador Intense, the Swiss perfume brand’s latest launch. During the event, numerous tourists and journalists came to test the fragrances, even receiving samples signed Gisada. A special feature of its men’s perfumes is the high percentage of perfume oil essence within the fragrances compared to its competitors, which makes the scents even more intense and precious. Moreover, 99% of the ingredients come from Switzerland to guarantee the exclusive origin and provenance of its products, resulting in exclusive essences that reveal fascinating compositions. Gisada left a pleasant lingering scent at Pitti. The packaging of the bottles also has an elegant and sophisticated design. During the event, numerous tourists and journalists stopped by to test the perfumes, even receiving samples signed Gisada. Because fashion is not the only thing a man lives by!