The Italian eyewear world experienced a memorable event in Milan on Tuesday 8 October, when Immagine98 unveiled its new X-Ide New Generation collection. The setting chosen for the launch was the exclusive Lynk&Co venue, the ideal place to reflect the brand’s innovation and creativity.  Immagine98 decided to celebrate 20 years of the X-Ide brand with a collection that pays tribute to its long history, but also looks to the future. The new line is inspired by the world of cyberpunk, a style that combines futuristic and dystopian elements. This style is reflected in the models on offer, which stand out for their bold and innovative design. One of the distinctive features of the X-Ide New Generation collection is its link with cyberpunk, a universe where technology merges with art and imagination. Each model in the collection is named after the protagonists of a comic book created especially for the occasion. This synergy between fashion and storytelling gives the glasses a unique personality, making them accessories capable of telling a story. The collection presentation was attended by journalists and industry influencers, offering them an immersive experience. During the event, participants were able to explore the future of eyewear through the lens of innovation, thanks to a journey that highlighted cutting-edge design and the quality of Italian craftsmanship. The X-Ide New Generation collection is not only a tribute to the past, but also a declaration of intent for the future: eyewear that combines technology and creativity, designed for visionary and dynamic personalities.