On February 20, the fourth edition of L’Altra Toscana took place at Palazzo Affari in Florence, held during the large week of Anteprime. It welcomed journalists from all over the world and many industry operators. Zedcomm managed all press office activities at both national and international levels, involving around a hundred selected journalists. In addition to the press, the event saw participation from wine merchants, restaurateurs, buyers, and opinion leaders from the wine world who are increasingly interested in the Denominations showcased. These included Maremma Toscana, Montecucco and Montecucco Sangiovese, Cortona, Chianti Rufina, Terre di Casole, Suvereto, Val di Cornia and Rosso della Val di Cornia, Carmignano, Barco Reale di Carmignano, and Vin Santo di Carmignano, as well as IGT Toscana. Together, thirteen DOPs and IGPs and their respective Consortiums came together to present a different side of Tuscan wine. The consortium group we worked with, along with the Scaramuzzi Agency, is already planning the next edition, which will take place in February 2026. Stay Tuned!

Demeter Italia, an association of producers, distributors, and processors of biodynamic agricultural products, celebrates the success achieved at the Slow Wine Fair and SANA Food, where it participated as an official partner. Both events took place for the first time simultaneously at Bolognafiere from February 23 to 25. The Slow Wine Fair featured 33 certified biodynamic wineries, 15 Italian and 18 foreign. In line with Slow Food’s values, Demeter Italia promoted in-depth discussions and tastings: the conference “Forgotten Vines: the passion of Demeter biodynamic winemakers revives native varieties” and the masterclass “Care, Participation, Unpredictability: relationships between biodynamics and wine,” both held on Sunday, February 23, with the participation of the press, farm owners, and those wishing to approach the world of biodynamics. At the same time, at SANA Food, Demeter Italia welcomed visitors to its institutional stand.

On February 17 and 18, the Chianti Classico Collection took place at the Stazione Leopolda in Florence, an important event to celebrate the excellence of the Chianti Classico DOCG denomination. The appointment offered the opportunity to discover new vintages and delve into the richness of this wine territory. The wineries Dievole, Fèlsina, and Castello di Fonterutoli participated in the event with their stands, presenting their labels to a select audience of press, operators, and wine enthusiasts. Each company showcased a selection of representative wines, telling the story and production philosophy that characterizes them. At the same time, during the event, a private tasting room was set up for Italian and international journalists, who could taste and review the wines of the companies. The initiative allowed for valuable feedback and reinforced Chianti Classico’s reputation as one of the world’s most prestigious denominations.

For the first time, the Consortia Bardolino, Custoza, Garda, Lugana, and Valtènesi joined forces at Vinexpo – Wine Paris to promote the territory of Lake Garda and its products. This collaboration represents an important synergy to enhance the identity and wine quality of a highly prestigious geographical area. The 5 Consortia participated in the Wine Paris fair with a single stand and presented their union on February 4 in Milan at a press conference at Starhotels Echo, attended by around forty journalists from the wine and lifestyle sectors. The meeting highlighted the common desire to strengthen the international presence and communicate the values of sustainability and tradition that characterize Garda wines. At the Paris event, the union was officially sanctioned on February 10 with a tasting curated by Costantino Gabardi, a sector expert, and a toast among the Presidents of the 5 Consortia and the invited guests: press and operators from Italy and abroad. The event was highly appreciated, consolidating Lake Garda’s reputation as an area of excellence in the European wine scene.