8 February 2024

MIDO an observant look at the world of eyewear  

MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan’s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. Image98 celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. Blackfin, in addition to presenting the new collections, hosted an exclusive event for the press and best clients at the iconic Terrazza Martini, in the heart of Milan. The party was in collaboration with Barberini, a global reference for mineral glass lenses. MEI took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At Lightbird, the spotlight was on Light_JOY Collection, where the balance between shapes and colors winks at new generations. NIRVAN JAWAN established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO’s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand INVITE, who just celebrated its tenth anniversary, brought their new brand designed for gen Z, Ekkiu Eyewear. Look presented the ICONS collection: ten optical models with a contemporary style that represent the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!
1 February 2024

A press trip to London to visit Knight Frank headquarters  

On Thursday, January 18 and Friday, January 19, 3 female journalists from business publications flew to London to visit Knight Frank’s headquarters and meet with the spokespeople of the real estate agency. It was also an opportunity to visit two important development projects on the territory of the metropolis. “The OWO,” established within the perimeter of the iconic Old War Office and undergoing a careful renovation, with 85 elegant private residences for sale and 120 rooms of the Raffles hotel. “The Whiteley,” a former shopping mall made a comeback to house within it the UK’s first Six Senses, “branded” luxury apartments equipped with every comfort, with a fitness room, paddle pool courts, and 19 stores and restaurants.

1 February 2024

Consorzio Lugana relaunches and doubles down at Wine in Venice  

The Consorzio Tutela vino Lugana reconfirmed for the second year its participation in Wine in Venice, the red carpet of Italian wine at the Scuola Grande della Misericordia in Venice, which this year took place from January 20 to 23. The Lugana activity comprehended two thematic masterclasses, a private gala dinner and a talk on sustainability. The first masterclass, titled “Lugana, stories of families and generations compared,” took place on Saturday, January 20, and was moderated by Jacopo Cossater: two generations of producers were placed in parallel to witness how each interprets and elaborates specific values, culture, life philosophies and skills in viticulture. On Monday, January 22, the masterclass “Lugana in Venice between wine culture and art treasures” was held. Conducted by Andrea Gori and Professor Gianni Moriani, it dealt with the theme of “wine and art” as an indissoluble pair, in a journey in which the 5 souls of Lugana – Spumante, d’annata, superiore, riserva and late harvest – were paired with paintings and sculptures.

1 February 2024

The history of Fèlsina rediscovered by the Tuscans

On 25 January, we accompanied a group of selected Tuscan journalists and tasters to rediscover the reality of Fèlsina, an iconic Chianti winery and borderland between Chianti Classico and the Crete Senesi.  With Giovanni Poggiali, owner of the winery, agronomist Alessandro Chellini and collaborators Marco Barbi and Chiara Leonini, we took part in a short tour of the Fèlsina vineyards. Located in a profoundly heterogeneous territory, they are capable of producing wines that have written the history of the company, such as Rancia, Fontalloro and Colonia. After a visit to the historic cellar and the vinsantaia, the three labels were then the subject of the tasting, a brief vertical tasting of the 2009 and 2019 vintages, to arrive at the final treat, a small off-program with the Fontalloro 1999, from the winery’s private reserve. The appointment with the Tuscan press was the occasion for an informal and in-depth meeting of Fèlsina, which today has Giovanni Poggiali at its helm and pursues the constant search for authenticity in the vineyard and in the cellar, between nature and technique. The leitmotif of the meeting was Sangiovese, in purity in the three wines: the company was among the first to choose to vinify this symbolic Tuscan vine in purity, to investigate all the nuances it is capable of taking on in this territory.