22 June 2023

Castellina in Chianti Winegrowers’ Association tells its story in Florence 

Castellina in Chianti Winegrowers’ Association has chosen Florence for the final event of the tour that, after Rome and Milan, made a stop in the Tuscan County Seat to tell the story of this splendid Chianti Classico territory through the words of Armando Castagno, writer and great wine professional, who collected the interviews of 37 producers in the book “Castellina in Chianti – territorio, vino, persone” presented on Monday 19 June at the Astra cinema in Florence. Interviewed by Luciano Ferraro, deputy editor of the Corriere della Sera and wine expert journalist, Castagno recounted anecdotes, behind-the-scenes stories, passions and curiosities that emerged during the interviews with the producers, revealing the most human and authentic side of those whose work has succeeded in making the wines of this Chianti Classico area so extraordinarily suited to quality wine-growing great. After the presentation, 37 producers from Castellina in Chianti served their Chianti Classico wines for tasting to the journalists and trade operators who attended the event.
19 June 2023

Gisada starring at Pitti Immagine Uomo 2023

From 13 to 16 June, Pitti Immagine Uomo, the 104th edition of the most important international men’s fashion and lifestyle event, was held in Florence. Gisada, the Swiss perfume brand founded in 2013, decided to participate in collaboration with the magazine MANINTOWN – a platform that explores the world of men and their passions -. Participation in Pitti Immagine Uomo was an opportunity for Gisada to let visitors discover the magical world of the 100% Made in Switzerland men’s fragrances from the ‘Ambassador’ line – Ambassador Men and Ambassador Intense, the Swiss perfume brand’s latest launch. During the event, numerous tourists and journalists came to test the fragrances, even receiving samples signed Gisada. A special feature of its men’s perfumes is the high percentage of perfume oil essence within the fragrances compared to its competitors, which makes the scents even more intense and precious. Moreover, 99% of the ingredients come from Switzerland to guarantee the exclusive origin and provenance of its products, resulting in exclusive essences that reveal fascinating compositions. Gisada left a pleasant lingering scent at Pitti. The packaging of the bottles also has an elegant and sophisticated design. During the event, numerous tourists and journalists stopped by to test the perfumes, even receiving samples signed Gisada. Because fashion is not the only thing a man lives by!

16 June 2023

A press trip to discover Tenuta Mazzolino

A premium winery in the Oltrepò Pavese area, a rich story to tell: one of wine, vines and life. That of Francesca Seralvo, third generation, who in 2015 left the law and threw herself wholeheartedly into this adventure. The aim? To carry on the work done by his grandfather first and then by his mother, that is, to make excellent wines – a few labels but all of the highest quality – and to turn Mazzolino into a reference hub for wine culture, for initiatives linked to the world of wine, but also for open-air cinema evenings and wine tastings. Here on these hills of Pavia stands the family villa, recently renovated, from which 12 rooms have been obtained. “A conservative renovation that wanted to keep intact the old-world charm of the family home,” says Francesca, “among old prints and works of art, collected over the years”. Now with this restoration and the creation of 12 rooms, the winery is opening up to a niche tourism “for wine enthusiasts and events”. These were some of the ideas that emerged during the press trip on 18 May: a dozen or so lifestyle journalists were able to immerse themselves in the magical atmosphere of Mazzolino, which bears its name – from mansiolinum, meeting point – in its nature: and indeed the winery is a crossroads of suggestions that fascinates those who visit it. Even in an almost autumnal May that suddenly gives the colours of spring: the sun, the blue sky and an Italian rose garden that is made to be instagrammed.
14 June 2023

Chalices in the air! Pentecost is celebrated in Castellina in Chianti

Tastings, wine tours, and wine games. On 26, 27 and 28 May, the 25th edition of ” Pentecost in Castellina in Chianti” took place, a much-awaited event organised by the Associazione Viticoltori di Castellina in Chianti (SI). Kicking off the event was the most evocative event: “Dining with the Classico”, an evening of fine food and great wines that brought together under the iconic medieval vaults of Castellina around 170 guests, including Italian and foreign food and wine journalists, to taste typical traditional Tuscan dishes accompanied by the best Chianti Classico wines offered by the 40 winegrowers of the Association. On Saturday and Sunday, again along the mediaeval walkway, almost a thousand people, including wine enthusiasts, tourists and the merely curious, stopped by the wine tasting counters to sample the best Chianti Classico wines in the area, accompanied by Tuscan street food prepared by the restaurateurs of Castellina in Chianti. For the more advanced, there was also an entertaining seminar-survey, conducted by Armando Castagno, a wine professional and profound connoisseur of the area, who led a blind tasting of eight red wines, challenging participants to guess the wines of Castellina. During the event, a troupe of Japanese journalists from the lifestyle magazine Crea Traveller explored the village, visiting Castellina’s artisan workshops and the historical and cultural beauties of this delightful Tuscan village.