29 May 2024

Elemento Indigeno unveils the new catalogue

29 countries, 75 producers, and more than 360 labels divided into 8 macro categories and 6 thematic sections for in-depth exploration. These are some of the numbers behind “WINE IS,” the new catalog by Elemento Indigeno, presented in Milan at the Lynk&Co space on Corso Venezia 6, on May 22, 2024. A captivating and unconventional location, perfect for showcasing the diversity and myriad facets that make the wine universe unique.
The stars of the day were the wines, with a broad and varied selection of labels available for tasting. Fun, ever-changing, fresh, and youthful, they were passionately presented by the producers themselves and the Elemento Indigeno team. To help guests navigate through the numerous labels, the event was organized into 8 thematic corners, each dedicated to a macro category and celebrated for its unique characteristics: Wine is…a rockstar, roots, contaminations, a rematch, a guardian, a backpacker, conviviality, finished. Elemento Indigeno has masterfully transformed the theme of prejudice into a celebration of diversity. “WINE IS” is not just a catalog but an ode to the stories, traditions, dreams, and revolutions of the featured producers, offering a profound and respectful look at the many shades of wine.
With “WINE IS,” Elemento Indigeno invites everyone to discover and appreciate the cultural richness and passion that every bottle of wine can tell, breaking down barriers and prejudices to embrace diversity in all its forms.
24 May 2024

Vda Donnas DOC is the new Grosjean project

Vda Donnas DOC is the new Grosjean project. It is a wine born from the skilful care and dedication of this variety, located in the hamlet of Le Roncdevaccaz, which, it must be emphasised, is rooted in very ancient traditions, despite the difficulty of growing it due to the steepness of the surrounding mountains. In these places, centuries-old terraces, supported by walls up to 4 metres high, are able to cope with the steep slopes and support the vines in pergolas, known as topie. This is where heroic viticulture finds its highest expression. This family of vignerons, which has always been involved in the cultivation of no less than 11 grape varieties from the Aosta Valley, is proposing a new label as a symbol of a true and authentic expression of this Nebbiolo biotype. It is with great pride that we present this new project,” says Hervé, “the company has invested in the area by purchasing new plots of land and, although production is still limited, we hope to increase it in the near future. He continues: ‘Despite the very difficult conditions in which we have to work, the vine and the care we give it remain at the centre of everything: Vda Donnas represents our region and our territory in a strong and identifiable way’.

20 May 2024

Presented in Milan the book “MAREMMA TOSCANA – A journey through people, places and tastes”

Presented to the press in Milan at the Radisson Hotel Collection Santa Sofia, the editorial project commissioned by the Consorzio Tutela Vini della Maremma Toscana and published by Gruppo Editoriale: “MAREMMA TOSCANA – A journey through people, places and tastes” with texts by journalist and food and wine critic Aldo Fiordelli. Aiming to enhance the territory where the wines of one of the most dynamic denominations in Tuscany are born, the Consorzio enthusiastically embraced the project, convinced that there is much to tell and discover not only for wine and food enthusiasts but also for all those in search of genuine and wild places. Among flavors – represented by 34 ambassadors of Maremman cuisine – stories, nature, memories, and the unpublished photographs by Dario Garofalo, which accompany the reader in this land with extraordinary light. A 300-page bilingual volume (English/Italian) full of suggestions, but also a practical guide that divides the Maremma Toscana into five territories – Colline Metallifere, Colline di Maremma, Costa d’Argento, Tufo, and Colline Amiatine – each further divided into micro-areas, revealing must-see places and experiences chapter by chapter through anecdotes and elegant illustrations. MAREMMA TOSCANA – A journey through people, places and tastes is available in the best bookstores in Italy, on the most important online bookshops, and at gruppoeditoriale.com.

20 May 2024

Officially launched internationally Gisada Titanium

Officially launched internationally on 11 April, Gisada Titanium is already a bestseller from the Swiss perfume house, which has been a Zedcomm client for several years. To officially present the new men’s fragrance to the press and influencers, we organised the event on 15 May in a unique and innovative setting.Riding on the glory of Titanium’s testimonial: Anthony Joshua, the famous English boxer, we decided to hold the presentation in a gym in the Navigli area. Sara Ventura Art&Body is a well-kept location, already the protagonist of shootings in the past, but never of events open to the public, this novelty found a remarkable astonishment among all the participants invited by Zedcomm, making the evening unforgettable.Thanks to the fact that the gym was already equipped with tools and machinery, we reduced the set up to a minimum, creating only mirrored displays to recall the packaging of the bottle, an ever-popular back with the Gisada logo for glamorous photo shoots and, last but not least, we branded the boxing bags, thus creating the perfect atmosphere to recall the world of boxing.A few facts about Gisada Titanium: Aromatic, woody and ambery, this is the essence of the new fragrance.The olfactory pyramid opens with the ultimate expression of strength thanks to pink pepper, cardamom, sage and artemisia. The heart reveals more spicy notes with an explosion of lavender, cinnamon, sandalwood and leather. The final note is sweet and sensual with iris, vanilla, tonka bean and patchouli.The packaging reveals iridescent metallic shades that reflect the elegance of the fragrance, like the precious yet indestructible material from which it takes its name: titanium, which combines strength and sensuality, just like the new fragrance.