Officially launched internationally on 11 April, Gisada Titanium is already a bestseller from the Swiss perfume house, which has been a Zedcomm client for several years. To officially present the new men’s fragrance to the press and influencers, we organised the event on 15 May in a unique and innovative setting.Riding on the glory of Titanium’s testimonial: Anthony Joshua, the famous English boxer, we decided to hold the presentation in a gym in the Navigli area. Sara Ventura Art&Body is a well-kept location, already the protagonist of shootings in the past, but never of events open to the public, this novelty found a remarkable astonishment among all the participants invited by Zedcomm, making the evening unforgettable.Thanks to the fact that the gym was already equipped with tools and machinery, we reduced the set up to a minimum, creating only mirrored displays to recall the packaging of the bottle, an ever-popular back with the Gisada logo for glamorous photo shoots and, last but not least, we branded the boxing bags, thus creating the perfect atmosphere to recall the world of boxing.A few facts about Gisada Titanium: Aromatic, woody and ambery, this is the essence of the new fragrance.The olfactory pyramid opens with the ultimate expression of strength thanks to pink pepper, cardamom, sage and artemisia. The heart reveals more spicy notes with an explosion of lavender, cinnamon, sandalwood and leather. The final note is sweet and sensual with iris, vanilla, tonka bean and patchouli.The packaging reveals iridescent metallic shades that reflect the elegance of the fragrance, like the precious yet indestructible material from which it takes its name: titanium, which combines strength and sensuality, just like the new fragrance.