A PRESS LUNCH WITH ANNALISA ZORZETTIG
On November 16, we joined Annalisa Zorzettig in the presentation of the newest vintages of Myò and future projects of the winery, which is increasingly focused on the figure of winemaker Annalisa. For the occasion, a lunch was organized at Verso restaurant in Milan, with a menu elaborated together with the chefs Mario and Remo Capitaneo to enhance the wines.
BRIEF
The winery wanted to create an event aimed at the national wine press to present the new vintages in an elegant setting, entirely dedicated to the winery. The goal was to give space to the new vintages of six wines selected together with the winery, but also to tell the story of Zorzettig, creating various interlocal moments.
ACTIVITIES
Zed_Comm took care of the direct contact with the event location, the evaluation of the menu, the selection of the press to be invited in addition to all the work of inviting and recalling journalists. We took care of the event management and lunch timeline, liaising with the client to best manage all the key points to be told to the press.
OUTCOMES
The event was attended by more than fifteen wine journalists in an atmosphere of curiosity about Zorzettig and its program. The press was able to get to know the family as well as possible and then recount their activities and work as fully as possible. The event made it possible to create new relationships with some newspapers and strengthen ties with those already known.
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