LADIES LUNCH MONTEVERRO
Milan, October 2018
An all-female lunch for the winery in Capalbio
The second lunch after the one in 2016. Julia Weber, joint owner along with her husband Georg of the winery in Capalbio, which is nestled in the hills between Capalbio and the sea, welcomed over a dozen journalists, all women, for lunch at the historic Milan restaurant Ponte de Ferr on 24th October.
BRIEF
A welcoming and informal way to meet the press
Promote the winery by organizing a lunch with an “alternative” approach, like a romance novel in a prestigious location consistent with the chosen mood.
ACTIVITY
An eye for detail
Planning of the event, choice of the most appropriate location, selection of the guests to be invited and attention to every aspect of the lunch. Subsequent follow up and press review.
RESULT
A not to be forgotten event
Not the usual press meeting but a welcoming and informal lunch to exchange views, an appointment to chat “between girls” of course, but also a special occasion to taste Monteverro’s wines accompanied by the splendid cuisine of Chef Ivan Milani and the unique and convivial service of the owner of Pont de Ferr, Maida Mercuri.