MAREMMACHEVINI3
Grosseto (Italy), May 2018
Maremmachevini is an event organized by the Consorzio Tutela Vini della Maremma Toscana to promote the DOC Maremma Toscana: taste itineraries, conventions, masterclasses, art exhibitions, theatrical shows, gala dinners and charismatic tours through the vineyards and the best wineries of the young and varied Denomination.
BRIEF
The other side of Tuscany and its wine
Organization of an event to introduce the Maremma region to Italian and international journalists, bloggers, influencers, wine educators, those who work in the sector, wine lovers and the general public
ACTIVITY
A new wine event in Tuscany
Study and creation of the format, management of suppliers and Consortium members, general organization, press office and press trips
RESULT
An international success
The main objective of involving national and international journalists (Decanter, Forbes, Harper’s Magazine, Civiltà del Bere, Doctorwine, Bibenda, Il Sole 24 Ore, Milano Finanza…) and local businesses in the sector (restaurants and wine bars) was reached, giving visibility to the event, the Consortium and the region, even outside of Italy