RIEDEL – Milan Philological Circle
Milan (Italy), June 2018
Riedel, the Austrian luxury glassware company, was the first in history to realize that the taste of wine is greatly influenced by the shape of the wine glass it is sipped from. A family company with a centuries-long history, today it is famous throughout the world for its revolutionary instruments created for wine tasting.
BRIEF
Discovering the Riedel world
Organization of an open day dedicated to the press and clients to present the new collection of Performance wine glasses whilst immersed in the experience of a real Riedel Bar
ACTIVITY
The Riedel Bar lands in Milan
Study of format with the Client, selection of location, supplier coordination and media relations
RESULT
Wine glasses, a true passion!
Journalists, sector professionals and clients had the opportunity to experience a tasting in an original and refined atmosphere allowing them to become completely absorbed by the culture of these wine glasses