SUMMA 2022 – Wineries from all over Italy meet along Strada del Vino
Summa 2022: the wine and food event organised by Alois Lageder in the charming village of Magrè on the Strada del Vino. The best Italian wineries, which have made sustainability their cornerstone principle, will meet there.
BRIEF
With its 23rd edition, after a two-year stop, Summa is back with great enthusiasm. The wine event, held in the evocative historic location of Casòn Hirschprunn, hosted 99 Italian and 8 international wineries, which guided the press, operators and wine lovers to discover the best organic-dynamic wines. The challenge was to return to the event in presence, respecting the regulations currently in force, emphasising the product and the holistic philosophy at the Alois Lageder Estate, a pioneer of biodynamic winemaking.
ACTIVITIES
Zed_Comm managed all PR and press office activities to promote the event before and afterwards. It also identified a group of Italian press and influencers, chosen together with the company on the basis of the latter’s visibility objectives, inviting them and accompanying them to the event, arranging the logistics as well as the content to be disseminated to the journalists themselves. The evening before the event, a dinner was organised for the journalists to bring them even closer to the Estate and its principles. This was followed by a post-event follow-up activity to amplify the results in the national, local and television press and on social networks.
OUTCOMES
The event was attended by almost 2000 people, including a selection of journalists from the wine and lifestyle press. The media covered before and after the event – which is certified GreenEvent – giving visibility to the event and the companies that decided to participate. The enthusiastic public was thus able to become acquainted with the event and take part in it, choosing from the many opportunities available (from tastings to visits to the vineyard and winery to in-depth seminars).