Zed-Comm – thanks to the strong relationships in the area – took care of: supporting the customer organizing the event and choosing the locations; select, invite and manage the Italian press and some selected influencers; manage the local press, spread press releases before the event to give them visibility in B2B and B2C magazines; manage logistics and all journeys of journalists; manage relations with local institutions; create and send to the press all the materials necessary to obtain the right post-event coverage on the selected media.

The idea of ​​the “high-altitude toast” opened to wine lovers as well as to sector operators was once again a winner. Around sixty wine companies were involved (with all the most important names in the sector). Sunday began with the traditional talk show, dedicated to the New Skills topic: therefore the spotlight was on the world of work in the wine sector, on the training, and on the skills needed to grow professionally. At the same time the Kahil Prize was also awarded, named and dedicated to the founder of Civiltà del bere a person who has distinguished himself in the enhancement of Italian wine worldwide. In the evening, the press and producers reserved dinner, which allowed the latter to interface in a relaxed atmosphere with journalists by tasting their wines. On Monday morning was organized a trekking tour for journalists in the wonderful setting of Dolomiti mountains, Unesco heritage, with a brunch and tasting at high altitude, in the Caloria Refuge. In the afternoon, during the walk around tasting at the Club House of the Golf Club – also open to operators and the public – the wineries presented three excellent labels each, for a total of over 170 wines and spirits.