20 October 2023

Concerto di Fonterutoli Toscana IGT: a 40-year history

On October 17th we have celebrated the 40th anniversary of Concerto di Fonterutoli Toscana IGT with the Mazzei family. We did so in Milan, with an historical vertical tasting accompanied by the creations of Chef Luca Natalini in his new restaurant Autem. This wine was one of the precursors, and of the first ten protagonists, of the so-called “Super Tuscan” phenomenon, in a decade that marked an historic turning point for viticulture in Tuscany (and in the entire Italian territory). The tasting for the invited journalists was a selection of the best six vintages from 1981 – incredible in the glass – to 2021, available from October and ready to surprise and challenge time with its “music”, exactly like those that preceded it. Today, Concerto di Fonterutoli is not only a classic from “80s” Tuscany, but also a still very current wine. For the Mazzei family “it is a wine-concept, a constant source of emotions, that for us has always been a well of inspiration. This is why we wanted to highlight this symbolic anniversary with a celebratory label.”

In the welcoming and modern main room of the Autem restaurant and its open kitchen, took place a journey between wine and delicacies – with all in-season ingredients produced by artisanal realities – created specifically to enhance the facets and the strong character of this wine that has become legend.

17 October 2023

Atelier.C presents its designer bags

Atelier.C presents its designer bags . On 10 October 2023, Zed_Comm organised the press presentation event of Atelier.C Firenze, a boutique that combines fashion and design based in the Tuscan capital, which chose our agency to represent it in its communication and press office activities.  10 journalists attended the event, reporting great interest in the brand and its unique proposals. Marco and Alice, the two founders and hosts, presented the brand, with its history and values, allowing people to observe and try on designer bags, Haute Couture dresses and finely detailed pieces of furniture.

17 October 2023

The Tuscan winery Fèlsina for its first official presentation to the wine press

On October 3, we joined the Tuscan winery Fèlsina for its first official presentation to the wine press, where we tasted its most identifiable wines, Fontalloro and Rancia, in three different vintages. The winery, which is already well-known in the wine scene, wanted to formally introduce itself to Milanese wine journalists through an informal lunch that would allow them to tell about the winery and its wines, with interlocutory moments and exchanges between the guests. ZedComm was responsible for organizing the press luncheon together with the winery, from the choice of location to the definition of the menu and wine pairing. It also handled all invitations, recalls to journalists and related follow-up after the event. The event was attended by twelve wine journalists, who were able to get acquainted with the reality of Fèlsina to tell about its activity and work as fully as possible. The event made it possible to create new relationships with some newspapers and strengthen ties with those already known.